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In a dazzling display of event planning prowess and strategic acumen, Berlina Lekgethwane, a finalist in the prestigious Mrs South Africa 2023 competition, played a pivotal role in orchestrating Platinum Cash & Carry’s recent birthday celebration. Not only did she contribute to the seamless execution of the event, but she also showcased her expertise in implementing a low-cost yet highly effective business strategy.
With a unique perspective described as an “MBA of life,” Mrs. South Africa finalist Berlina Lekgethwane has been a driving force in empowering individuals. Leveraging her acquired skills, she has successfully maximized revenue for various local businesses, including the renowned Platinum Cash and Carry. Her previous collaboration with the establishment during a Golf day laid the foundation for their recent partnership in organizing a birthday celebration, where she assumed the role of a business strategist.
The success of the Gibela Mahala promotion and the implementation of a cost-effective business plan were evident in the collaboration between local buses and taxis, facilitating customers from outlying communities to join the festivities at Platinum Cash and Carry.
The event saw the participation of a distinguished list of suppliers and well-known brands, including Coca-Cola, Twizza, Queen’s Bakery, MOFAYA ENERGY DRINK, Pepsi SA, Pioneer Food, Engen, Mofaya, Tastic, Pepsi, Power, and Sparletta.
Platinum Cash and Carry, with its six divisions encompassing Groceries, Liquor store, Non-food items, Hardware, and Fruit & Veg, stands as a testament to its commitment to diverse offerings.
The event’s success was underscored by popular hashtags such as #GibelaMahalaAtPlatinum, #BirthdaySale, #BusinessToBusinessModel, #BusinessStrategies, and #Collaboration, with Mrs. South Africa championing the cause of #EveryWoman alongside influencers like Cheryl Krugersdorp, Brentoni Eyewear, Kryolan South Africa, and Slimz PR Worx.
Berlina Lekgethwane’s involvement in Platinum Cash & Carry’s birthday celebration not only highlighted her role as a Mrs South Africa finalist but also underscored her dedication to fostering collaboration, implementing effective business strategies, and creating memorable events that resonate with the community.
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